After training nearly 200 real estate agents and closing more than 4,000 transactions through my brokerage, I can tell you this with absolute confidence: real estate is not what it used to be.
The days when someone could take a 75-hour licensing course, post a few photos online, and instantly become an “Instagram Realtor” are over.
The market is tougher. The agents are smarter. The competition is stronger than ever.
So if you want to stay relevant, you need more than a nice logo or clever marketing. You need a system that keeps you visible, consistent, and active.
That system is called The 716 Plan.
The 716 Plan
The 716 Plan is simple. It’s not theory or fluff; it’s a structure that builds habits and results.
Here’s how it works.
7 Phone Calls a Week
Make seven genuine prospecting calls each week.
Reach out to past clients, potential leads, or even fellow agents. The goal isn’t to sell something right away. The goal is to create connection.
Every deal begins with a conversation, and every conversation begins with a simple call.
If you’re out of touch with your database, start here. You will be amazed at what happens when you show up with sincerity and consistency.
1 Open House a Week
Host or work at one open house every week.
If you don’t have your own listings, ask around your office or reach out to agents who have properties with high days on market. Offer to help them get more eyes on the home.
Use tools like Showami or similar apps to find agents who need open house coverage. You might even earn a little extra for your time, but more importantly, you’ll meet new buyers, neighbors, and future clients.
The point is to stay active and visible. People can’t hire you if they don’t see you.
6 Doors a Week
Show or preview at least six homes each week.
Book showings, attend open houses, or walk through listings in your area. Even if you don’t have active buyers right now, use the opportunity to learn your market.
Take notes, capture photos, and share insights online. Show people that you’re out there doing the work. Because when clients see movement, they associate it with momentum.
Why It Works
The 716 Plan keeps your business in motion.
When you’re making calls, hosting open houses, and previewing homes, you are not just staying busy. You are staying relevant.
Every call builds a relationship. Every open house builds visibility. Every door you walk through builds expertise.
If you’ve gone 30 days without showing a home, this is your sign to change that. Don’t wait for the market to “get better.” The agents who act now are the ones who will be thriving six months from today.
Real estate no longer rewards luck. It rewards rhythm, focus, and consistency.
Your Next Step
Here’s your challenge:
Seven calls. One open house. Six doors. Every week.
That’s your 716 Plan. Follow it for six months and watch your business grow in ways you didn’t think possible.
You’ll feel more confident. You’ll reconnect with your network. You’ll show the market that you are a professional who shows up, even when it’s tough.
Real estate is not about waiting for opportunity. It’s about creating it.
Start today.